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- TYBAMMC -- SEMESTER - V (Advertising Group) Author: Sheetal Aditya
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- TYBAMMC -- SEMESTER - V (Advertising Group) Author: Subhashini Naikar Mona Mehta SECOND EDITION
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- Advertising and Sales Promotion
- TYBAMMC — SEMESTER – VI (Advertising Group) Author: Prerna Sharma Parveen Nagpal THIRD REVISED EDITION 2025
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- Advertising in Contemporary Society
- TYBAMMC — SEMESTER – VI (Advertising Group) Author: Sheetal Aditya FIRST EDITION 2023
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- Agency Management
- TYBAMMC -- SEMESTER - V Author: Amruta Pawar SECOND REVISED EDITION 2022
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- Brand Building
- TYBAMMC -- SEMESTER - V (Advertising Group) Author: Nishita Mantry THIRD REVISED EDITION 2024
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- TYBAMMC -- SEMESTER - VI Author: Subhashini Naikar Mona Mehta SECOND REVISED EDITION 2024
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- Consumer Behaviour
- TYBAMMC -- SEMESTER - V (Advertising Group) Author: Anita Mandrekar Sanchayita Banerjee THIRD REVISED EDITION 2023
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- Contemporary Issues
- TYBAMMC -- SEMESTER - VI Author: Sheetal Aditya THIRD EDITION 2025
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- Copywriting
- TYBAMMC -- SEMESTER - V (Advertising Group) Author: Prajakta Pereira Bhagyashree Dhongade THIRD REVISED EDITION
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- Digital Media
- TYABMMC -- SEMESTER - VI Author: Amruta Pawar FOURTH REVISED EDITION 2025
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- Direct Marketing and E-Commerce
- TYBAMMC -- SEMESTER - V (Advertising Group) Author: Deepali Manjrekar Subhashini Naikar SECOND EDITION
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