Business Environment

180.00

FYBAF — SEMESTER – I

Author: N. G. Kale

               M. Ahmed

SEVENTH REVISED EDITION

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Description

SYLLABUS

No. Modules / Units
1 Business and its Environment:
  (a)        Business Objectives, Dynamics of Business and its Environment, Types of Business Environment.

(b)       Environmental Analysis: Importance, Factors, PESTLE Analysis, SWOT Analysis.

2 Business and Society:
  (a)        Business Ethics: Nature and Scope of Ethics, Ethical Dilemmas, Corporate Culture and Ethical Climate.

(b)       Development of Business Entrepreneurship: Entrepreneurship and Economic Development, Micro, Small and Medium Enterprises Development (MSMED) Act, 2006, Entrepreneurship as a Career Option.

(c)        Consumerism and Consumer Protection: Consumerism in India, Consumer Protection Act, 1986.

3 Contemporary Issues:
  (a)        Corporate Social Responsibility and Corporate Governance: Social Responsibility of Business, Ecology and Business, Carbon Credit.

(b)       Social Audit: Evolution of Social Audit, Benefits of Social Audit, Social Audit v/s Commercial Audit.

4 International Environment:
  (a)        Strategies for Going Global: MNCs and TNCs, WTO.

(b)       Foreign Trade in India: Balance of Trade, FDI Investment Flows and its Implication for Indian Industries.

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