Description

SYLLABUS

(1)     Foundations of Entrepreneurship Development:  

• Foundations of Entrepreneurship Development: Concept and Need of Entrepreneurship Development, Definition of Entrepreneur, Entrepreneurship, Importance and Significance of Growth of Entrepreneurial Activities, Characteristics and Qualities of Entrepreneur.
• Theories of Entrepreneurship: Innovation Theory by Schumpeter and Imitating, Theory of High Achievement by McClelland, X-Efficiency Theory by Leibenstein, Theory of Profit by Knight, Theory of Social change by Everett Hagen.
• External Influences on Entrepreneurship Development: Socio-Cultural, Political, Economic and Personal, Role of Entrepreneurial Culture in Entrepreneurship Development.

 

(2)     Types and Classification of Entrepreneurs:    

• Intrapreneur: Concept and Development of Intrapreneurship.
• Women Entrepreneur: Concept, Development and Problems faced by Women Entrepreneurs, Development of Women Entrepreneurs with reference to Self-Help Group.
• Social Entrepreneurship: Concept, Development of Social Entrepreneurship in India. Importance and Social Responsibility of NGO’s.
• Entrepreneurial Development Program (EDP): Concept, Factor influencing EDP. Option available to Entrepreneur. (Ancillarisation, BPO, Franchise, M&A).

 

(3)     Entrepreneur Project Development and Business Plan:  

• Innovation, Invention, Creativity, Business Idea, Opportunities through Change.
• Idea Generation – Sources Development of Product / Idea.
• Environmental Scanning and SWOT Analysis.
• Creating Entrepreneurial Venture. Entrepreneurship Development Cycle.
• Business Planning Process: The Business Plan as an Entrepreneurial Tool, Scope and Value of Business Plan.
• Elements of Business Plan, Objectives, Market and Feasibility Analysis, Marketing, Finance, Organization and Management, Ownership.
• Critical Risk Contingencies of the Proposal, Scheduling and Milestones.

 

(4)     Venture Development:  

• Steps involved in Starting of Venture.
• Institutional Support to an Entrepreneur.
• Venture Funding, Requirements of Capital (Fixed and Working) Sources of Finance, problem of Venture Setup and Prospects.
• Marketing: Methods, Channel of Marketing, Marketing Institutions and Assistance.
• New Trends in Entrepreneurship.