Introduction, Meaning, Scope, Corporate Communication in India, Need/Relevance of Corporate Communication in Contemporary Scenario.
Keys concept in Corporate Communication:
Corporate Identity: Meaning and Features, Corporate Image: Meaning, Factors Influencing Corporate Image, Corporate Reputation: Meaning, Advantages of Good Corporate Reputation.
Ethics and Law in Corporate Communication:
Importance of Ethics in Corporate Communication, Corporate Communication and Professional Code of Ethics, Mass Media Laws: Defamation, Invasion of Privacy, Copyright Act, Digital Piracy, RTI.
(2) Understanding Public Relations:
Fundamental of Public Relations:
Introduction, Meaning, Essentials of Public Relations, Objectives of Public Relations, Scope of Public Relations, Significance of Public Relations in Business.
Emergence of Public Relations:
Tracing Growth of Public Relations, Public Relations in India, Reasons for Emerging International Public Relations.
Public Relations Environment:
Introduction, Social and Cultural Issues, Economic Issues, Political Issues, Legal Issues.
Theories used in Public Relations:
Systems Theory, Situational Theory, Social Exchange Theory, Diffusion Theory.
(3) Functions of Corporate Communication and Public Relations:
Media Relations:
Introduction, Importance of Media Relations, Sources of Media Information, Building Effective Media Relations, Principles of Good Media Relations.
Employee Communication:
Introduction, Sources of Employee Communications, Organizing Employee Communications, Benefits of Good Employee Communications, Steps in Implementing An Effective Employee Communications Programme, Role of Management in Employee Communications.
Crisis Communication:
Introduction, Impact of Crisis, Role of Communication in Crisis, Guidelines for Handling Crisis, Trust Building.
Financial Communication:
Introduction, Tracing the Growth of Financial Communication in India, Audiences for Financial Communication, Financial Advertising.
(4) Emerging Technology in Corporate Communication and Public Relations:
Contribution of Technology to Corporate Communication:
Introduction, Today’s Communication Technology, Importance of Technology to Corporate Communication, Functions of Communication Technology in Corporate Communication, Types of Communication Technology, New Media: Web Conferencing, Really Simple Syndication (RSS).
Information Technology in Corporate Communication:
Introduction, E-media Relations, E-internal Communication, E-brand Identity and Company Reputation.
Corporate Blogging:
Introduction, Defining Corporate Blogging, Characteristics of a Blog, Types of Corporate Blogs, Role of Corporate Blogs, Making a Business Blog.
Introduction, Meaning, Scope, Corporate Communication in India, Need/Relevance of Corporate Communication in Contemporary Scenario.
Keys concept in Corporate Communication:
Corporate Identity: Meaning and Features, Corporate Image: Meaning, Factors Influencing Corporate Image, Corporate Reputation: Meaning, Advantages of Good Corporate Reputation.
Ethics and Law in Corporate Communication:
Importance of Ethics in Corporate Communication, Corporate Communication and Professional Code of Ethics, Mass Media Laws: Defamation, Invasion of Privacy, Copyright Act, Digital Piracy, RTI.
(2) Understanding Public Relations:
Fundamental of Public Relations:
Introduction, Meaning, Essentials of Public Relations, Objectives of Public Relations, Scope of Public Relations, Significance of Public Relations in Business.
Emergence of Public Relations:
Tracing Growth of Public Relations, Public Relations in India, Reasons for Emerging International Public Relations.
Public Relations Environment:
Introduction, Social and Cultural Issues, Economic Issues, Political Issues, Legal Issues.
Theories used in Public Relations:
Systems Theory, Situational Theory, Social Exchange Theory, Diffusion Theory.
(3) Functions of Corporate Communication and Public Relations:
Media Relations:
Introduction, Importance of Media Relations, Sources of Media Information, Building Effective Media Relations, Principles of Good Media Relations.
Employee Communication:
Introduction, Sources of Employee Communications, Organizing Employee Communications, Benefits of Good Employee Communications, Steps in Implementing An Effective Employee Communications Programme, Role of Management in Employee Communications.
Crisis Communication:
Introduction, Impact of Crisis, Role of Communication in Crisis, Guidelines for Handling Crisis, Trust Building.
Financial Communication:
Introduction, Tracing the Growth of Financial Communication in India, Audiences for Financial Communication, Financial Advertising.
(4) Emerging Technology in Corporate Communication and Public Relations:
Contribution of Technology to Corporate Communication:
Introduction, Today’s Communication Technology, Importance of Technology to Corporate Communication, Functions of Communication Technology in Corporate Communication, Types of Communication Technology, New Media: Web Conferencing, Really Simple Syndication (RSS).
Information Technology in Corporate Communication:
Introduction, E-media Relations, E-internal Communication, E-brand Identity and Company Reputation.
Corporate Blogging:
Introduction, Defining Corporate Blogging, Characteristics of a Blog, Types of Corporate Blogs, Role of Corporate Blogs, Making a Business Blog.
