Name: E-Commerce and Digital Marketing
SKU: 5044
Price: 160.00 INR
Availability: InStock

E-Commerce and Digital Marketing

₹160.00

TYBMS — SEMESTER – V

Author: Jinal Sameer Shah

Manasi Nalin Shah

FIFTH REVISED EDITION

Categories: BMS, Elective – Marketing, Semester - V, T. Y. BMS

Description

Description

No.	Module / Units
1	Introduction to E-Commerce:
	· Ecommerce: Meaning, Features of E-commerce, Categories of E-commerce, Advantages and Limitations of E-Commerce, Traditional Commerce and E-Commerce. · Ecommerce Environmental Factors: Economic, Technological, Legal, Cultural and Social. · Factors Responsible for Growth of E-Commerce, Issues in Implementing E-Commerce, Myths of E‑Commerce. · Impact of E-Commerce on Business, E-commerce in India. · Trends in E-Commerce in Various Sectors: Retail, Banking, Tourism, Government, Education. · Meaning of M-Commerce, Benefits of M‑Commerce, Trends in M-Commerce.
2	E-Business and Applications:
	· E-Business: Meaning, Launching an E-Business, Different Phases of Launching an E-Business. · Important Concepts in E-Business: Data Warehouse, Customer Relationship Management, Supply Chain Management, Enterprise Resource Planning. · Bricks and Clicks business models in E-Business: Brick and Mortar, Pure Online, Bricks and Clicks, Advantages of Bricks and Clicks Business Model, Superiority of Bricks and Clicks E-Business Applications: E-Procurement, E-Communication, E‑Delivery, E-Auction, E-Trading. · Electronic Data Interchange (EDI) in E-Business: Meaning of EDI, Benefits of EDI, Drawbacks of EDI, Applications of EDI. · Website: Design and Development of Website, Advantages of Website, Principles of Web Design, Life Cycle Approach for Building a Website, Different Ways of Building a Website.
3	Payment, Security, Privacy and Legal Issues in E‑Commerce:
	· Issues Relating to Privacy and Security in E‑Business. · Electronic Payment Systems: Features, Different Payment Systems: Debit Card, Credit Card, Smart Card, E-cash, E-Cheque, E-wallet, Electronic Fund Transfer. · Payment Gateway: Introduction, Payment Gateway Process, Payment Gateway Types, Advantages and Disadvantages of Payment Gateway. · Types of Transaction Security. · E-Commerce Laws: Need for E-Commerce laws, E‑Commerce Laws in India, Legal Issues in E‑commerce in India, IT Act 2000.
4	Digital Marketing:
	· Introduction to Digital Marketing, Advantages and Limitations of Digital Marketing. · Various Activities of Digital Marketing: Search Engine Optimization, Search Engine Marketing, Content Marketing and Content Influencer Marketing, Campaign Marketing, Email Marketing, Display Advertising, Blog Marketing, Viral Marketing, Podcasts and Vodcasts. · Digital Marketing on various Social Media platforms. · Online Advertisement, Online Marketing Research, Online PR. · Web Analytics. · Promoting Web Traffic. · Latest developments and Strategies in Digital Marketing.