Entrepreneurship Management

₹170.00

SYBBI — SEMESTER – IV

Author: Romeo S. mascarenhas

FOURTH EDITION 2023

Categories: BBI, Elective, S. Y. BBI, Semester - IV

Description

Description

SYLLABUS

No.	Modules / Units
1	The Entrepreneur:
	(A) Entrepreneur: Meaning, Nature, Origin and Development of Entrepreneurship in India, Need and Importance, Core Elements, Principles, Essentials, Types, Functions, Concept of Entrepreneurship Management, Motives behind being an Entrepreneur, Entrepreneurial Process. (B) Theories of Entrepreneurship: Innovation Theory of Schumpeter, Need for Achievement Theory of McClelland, Risk Bearing Theory of knight, Hagen’s Theory of Entrepreneurship, Economic Theory of Entrepreneurship. (C) Entrepreneurial Values and Attitudes, Dominant Characteristics of Successful Entrepreneurs, Internal and External Factors for Entrepreneurial Motivation. (D) Entrepreneurial Skills, Identifying Business Opportunities, Role of Creativity in Entrepreneurship, the Creative Process, the Innovation Process, Types of Innovation, Sources of Innovation, Principles of Innovation, Sources of Business Ideas.
2	Business Planning:
	(A) Forms of Entrepreneurial Structures: ¨ Sole Proprietorship: Meaning, Merits and Limitations. ¨ Partnership: Meaning, Forms, Merits and Limitations. ¨ Corporations: Meaning, Merits and Limitations. ¨ Limited Liability Partnerships and Corporations. ¨ Franchising: Meaning, Types, Merits and Limitations.
	(B) Critical Factors for Starting a New Enterprise: Personal, Environmental, Sociological Factors. Problems of a New Venture: Financial, Administrative, Marketing, Production and Other Problems. (C) Business Plan: Meaning, Benefits, Developing a Business Plan, Environment Scanning, Elements/Areas to be Covered in a Business Plan, Project Report Preparation, Contents of a Project Report.
3	Key Areas of New Ventures:
	(A) Marketing: New Product Development, Marketing Strategy for the New Venture, Branding Strategies, Distribution Strategies, Pricing Strategies, Promotion Strategies for New Venture, Concept of Marketing Mix and Market Segmentation, Marketing Plan. (B) Operations: Size and Location of Enterprise, Layout, Inventory Control, Quality Control.
	(C) Finance: Sources of Long Term and Short Term Finance, Debt Fund: Meaning, Merits and Limitations, Equity Fund: Meaning, Merits and Limitations, Concept of Break Even Analysis, Venture Capital: Meaning, Merits and Limitations, Criteria for Evaluating New Venture Proposals by Venture Capitalist. (D) Human Resource: Personnel Function, Important Labor Laws: Industrial Disputes Act, Factories Act, Provident Fund Act, Employee State Insurance Act, Payment of Wages Act, Minimum Wages Act, Payment of Gratuity Act, other related Acts and Role of HRD in New Ventures.
4	Evolving Concepts in Entrepreneurship:
	(A) Social Entrepreneurship: Meaning, Social Responsibility of an Entrepreneur. (B) Barriers to Entrepreneurship: Environmental, Economic, Non-economic, Personal and Entrepreneurial Barriers.
	(C) Intrapreneurship: Meaning, Characteristics, Intrapreneurs Activities, Types of Corporate Entrepreneurs, Corporate v/s Intrapreneurial Culture, Climate, Fostering Intrapreneurial Culture, Promoting Intrapreneurship: Pinchot’s Spontaneous Teams and Formal Venture Teams, Establishing Intrapreneurial Ventures. (D) Ethics and Entrepreneurship: Defining Ethics, Approaches to Managerial Ethics, Ethics and Business Decisions, Ethical Practices and Code of Conduct, Ethical Considerations in Corporate Entrepreneurship. (E) Institutional Support to Entrepreneurs: Importance, Incentives and Facilities, Entrepreneurship Development Institute of India (EDI), NSIC, Small Industries Development Organization (SIDO), National Institute for Entrepreneurship and Small Business Development (NIESBUD), Others, Key Features of National Policy on Skill Development and Entrepreneurship 2015.