Description

SYLLABUS

(1)     Introduction to Research:                

• Meaning, Objectives and Importance of Research.
• Types of Research.
• Research Process.
• Characteristics of Good Research.
• Hypothesis – Meaning, Nature, Significance, Types and Sources.
• Research Design – Meaning, Definition, Need and Importance, Steps, Scope and Essentials of a Good Research Design.
• Sampling –

(a)     Meaning of Sample and Sampling.

(b)     Methods of Sampling:

(i)      Non-Probability Sampling – Convenient, Judgment, Quota, Snow ball

(ii)     Probability – Simple Random, Stratified, Cluster, Multi Stage.

 

(2)     Data Collection and Processing:       

• Types of Data and Sources-Primary and Secondary Data Sources
• Methods of Collection of Primary data
• Observation: (i) structured and unstructured, (ii) disguised and undisguised, (iii) mechanical observations (use of gadgets)
• Experimental: (i) Field (ii) Laboratory
• Interview: (i) Personal Interview (ii) focused group, (iii) in-depth interviews Method
• Survey: Telephonic survey, Mail, E-mail, Internet survey, Social media, and Media listening.
• Survey instrument: (i) Questionnaire designing.
• Types of questions: (i) structured / close ended and
  (ii) unstructured/open ended, (iii) Dichotomous,
  (iv) Multiple Choice Questions.
• Scaling techniques: (i) Likert scale, (ii) Semantic Differential scale.

 

(3)     Data Analysis and Interpretation:       

• Processing of Data: Meaning and Essentials of (i) Editing (ii) Coding (iii) Tabulation
• Analysis of Data: Meaning, Purpose, Types.
• Interpretation of Data: Essentials, Importance, Significance and Descriptive Analysis
• Testing of hypothesis: One Sample T-Test, ANOVA, F-test, Chi Square and Paired Sample Test

 

(4)     Advanced Statistical Techniques:     

Introduction, Characteristics and Application of

• Correlation and Regression Analysis
• Factor Analysis
• Cluster Analysis
• Discriminant Analysis
• Multidimensional Scaling

 

(5)     Research Report:                                      

Report writing: Meaning, Importance, Structure, Types, Process and Essentials of a Good Report.