Description

SYLLABUS

 

(1)     Strategic Management an Overview:

Definitions, Strategic Decision Making, Levels of Strategic Management, Process of Strategic Management, Principles of Good Strategy, Elements of Strategic Management, Models of Strategic management.

 

(2)     Strategic Management Environment:

Importance of Politics in Strategic Management, Social, Political, and Technological forces, Role of Competition, National and Global Business Environment.

Components of Environment, Environmental Scanning, Analysis of Strategies and Choice of Strategy. Ethics, Social Responsibility, Impact of Legal Factors in Strategic Management, SWOT Analysis.

 

(3)     Levels of Strategies and Analysis:

Corporate Level Strategies: Concentration, Integration and Diversification, Internationalization, Digitization.

Process of Strategic Choice, Factors of Strategic Choice, Strategic Analysis.

 

(4)     Activating Strategy and Implementation:

Process and Nature of Strategy implementation, Barriers, Model of Strategy Implementation- Structural, Behavioral and Functional.

 

(5)     Strategic Evaluation and Control:

Standards, Benchmarking, Gap Analysis.

Features and Importance of Evaluation, Barriers in Evaluation, Types.

Strategic Control: Setting Standards, Comparison, Control process, systems, approaches, Technique of Evaluation and Control.

Role of Information System.