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- Account Planning and Advertising
- TYBAMMC -- SEMESTER - V (Advertising Group) Author: Sheetal Aditya
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- TYBAMMC -- SEMESTER - V (Advertising Group) Author: Subhashini Naikar Mona Mehta SECOND EDITION
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- Advertising and Sales Promotion
- TYBAMMC — SEMESTER – VI (Advertising Group) Author: Prerna Sharma Parveen Nagpal SECOND REVISED EDITION
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- Advertising in Contemporary Society
- TYBAMMC — SEMESTER – VI (Advertising Group) Author: Sheetal Aditya FIRST EDITION 2023
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- Agency Management
- TYBAMMC -- SEMESTER - V Author: Amruta Pawar SECOND REVISED EDITION 2022
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- Brand Building
- TYBAMMC -- SEMESTER - V (Advertising Group) Author: Nishita Mantry THIRD REVISED EDITION 2024
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- TYBAMMC -- SEMESTER - VI Author: Subhashini Naikar Mona Mehta SECOND REVISED EDITION 2024
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- Communication Skills in English – I (As Per NEP 2020)
- FYBAMMC — SEMESTER – I Author: Nina Roy Choudhury Lekha Nambiar FIRST EDITION 2024
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- Computers Multimedia – I
- SYBAMMC -- SEMESTER - III Author: Shweta Shirode Vikas Shirode SECOND REVISED EDITION
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- Computers Multimedia – II
- SYBAMMC -- SEMESTER - IV Author: Shweta Shirode Vikas Shirode SECOND REVISED EDITION 2023
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- ₹150.00
- Consumer Behaviour
- TYBAMMC -- SEMESTER - V (Advertising Group) Author: Anita Mandrekar Sanchayita Banerjee THIRD REVISED EDITION 2023
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- Contemporary Affairs (As Per NEP 2020)
- FYBAMMC — SEMESTER – I Author: Sheetal Aditya FIRST EDITION 2024
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- Contemporary Issues
- TYBAMMC -- SEMESTER - VI Author: Sheetal Aditya SECOND EDITION 2023
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- Content Writing (OLD SYLLABUS)
- FYBAMMC -- SEMESTER - II Author: Meera Suryanarayanan SECOND REVISED EDITION
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- Copywriting
- TYBAMMC -- SEMESTER - V (Advertising Group) Author: Prajakta Pereira Bhagyashree Dhongade THIRD REVISED EDITION
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- ₹180.00
- Corporate Communication and Public Relations
- SYBAMMC -- SEMESTER - III Author: Sheetal Aditya SECOND REVISED EDITION
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- ₹180.00
- Current Affairs (OLD SYLLABUS)
- FYBAMMC -- SEMESTER - I Author: Sheetal Aditya THIRD EDITION 2021
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- Digital Media
- TYABMMC -- SEMESTER - VI Author: Amruta Pawar THIRD REVISED EDITION
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- Direct Marketing and E-Commerce
- TYBAMMC -- SEMESTER - V (Advertising Group) Author: Deepali Manjrekar Subhashini Naikar SECOND EDITION
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- ₹180.00
- Effective Communication – I (OLD SYLLABUS)
- FYBAMMC -- SEMESTER - I Author: Raj K. Dhar Ashwini Gangal FOURTH EDITION
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- ₹160.00
- Effective Communication – II (OLD SYLLABUS)
- FYBAMMC -- SEMESTER - II Author: Raj K. Dhar THIRD EDITION
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- ₹150.00
- Electronic Media – I
- SYBAMMC -- SEMESTER - III Author: Aparajita Deshpande SECOND EDITION
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- Electronic Media – II
- SYBAMMC -- SEMESTER - IV Author: Yatindra Ingle SECOND EDITION
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- ₹150.00
- Entertainment and Media Marketing
- TYBAMMC -- SEMESTER - VI Author: Yatindra Ingle FIRST EDITION
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- ₹100.00
- Evolution of Communication (As Per NEP 2020)
- FYBAMMC — SEMESTER – I Author: Yatindra Hruday Ingle FIRST EDITION 2024
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- Extension Work (As per NEP 2020)
- SEMESTER - I Author: Sanchita Roy FIRST EDITION 2024
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- ₹150.00
- Film Communication – I
- SYBAMMC -- SEMESTER - III Author: Gajendra Deoda SECOND EDITION 2022
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- ₹120.00
- Film Communication – II
- SYBAMMC -- SEMESTER - IV Author: Gajendra Deoda SECOND EDITION 2024
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- ₹140.00
- Foundation Course – I (R) (OLD SYLLABUS)
- FYBMS -- SEMESTER - I Author: Rashmi Jijish Karanath Deepa Shivaji Jamindar Reshma Shaikh Parab SIXTH…
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- Foundation Course – II (R) (OLD SYLLABUS)
- FYBMS -- SEMESTER - II Author: Rashmi Jijish Karanath Nitisha Kumar SEVENTH REVISED EDITION 2023
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- ₹110.00
- Fundamentals of Mass Communication (As Per NEP 2020)
- FYBAMMC — SEMESTER – I Author: Aasita Bali FIRST EDITION 2024
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- Fundamentals of Mass Communication (OLD SYLLABUS)
- FYBAMMC -- SEMESTER - I Author: Aasita Bali FOURTH EDITION 2022
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- Globalisation and International Advertising
- TYBAMMC -- SEMESTER - V (Advertising Group) Author: Sandipa Chatterjee Kavita Makhija THIRD REVISED EDITION 2024
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- ₹150.00
- History of Media (OLD SYLLABUS)
- FYBAMMC -- SEMESTER - I Author: Yatindra Ingle FOURTH EDITION 2022
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- ₹155.00
- Indian Knowledge System (As per NEP 2020) (CI)
- IKS - SEMESTER - I Author: Chandra Hariharan Iyer FIRST EDITION 2024
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- Indian Knowledge System (As per NEP 2020) (RM)
- IKS - SEMESTER - I Author: Romeo S. Mascarenhas Anjali R. Mascarenhas FIRST EDITION 2024
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- ₹160.00
- Introduction to Advertising (OLD SYLLABUS)
- FYBAMMC -- SEMESTER - II Author: N. G. Kale M. Ahmed THIRD REVISED EDITION
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- Introduction to Computers – I (As Per NEP 2020)
- FYBAMMC — SEMESTER – I Author: Vikas Shirode FIRST EDITION 2024
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- ₹110.00
- Introduction to Cultural Activities (As per NEP 2020)
- SEMESTER - I Author: Anjali R. Mascarenhas Meenakshi C. Samant Romeo S. Mascarenhas FIRST EDITION 2024
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- ₹130.00
- Introduction to Journalism (OLD SYLLABUS)
- FYBAMMC -- SEMESTER - II Author: Troy Ribeiro THIRD REVISED EDITION
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- Introduction to National Service Scheme (As per NEP 2020)
- SEMESTER - I Author: Himanshu R. Lapashia FIRST EDITION 2024
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- Introduction to Photography
- SYBAMMC -- SEMESTER - III Author: Onkar Singh Plaha
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- Introduction to Sports, Physical Literacy, Health & Fitness and Yog (As per NEP 2020)
- SEMESTER - I Author: Meenakshi C. Samant Anjali R. Mascarenhas Romeo S. Mascarenhas FIRST EDITION 2024
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- ₹125.00
- Investigative Journalism
- TYBAMMC -- SEMESTER - V (Journalism Group) Author: Troy Ribeiro FIRST EDITION
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- ₹175.00
- Journalism and Public Opinion
- TYBAMMC -- SEMESTER - V (Journalism Group) Author: Monarose Pereira FIRST EDITION
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- ₹140.00
- Mass Media Research
- SYBAMMC -- SEMESTER - IV Author: Bincy Koshy FIRST EDITION
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- Media Laws and Ethics
- SYBAMMC -- SEMESTER - IV Author: Saher Rajani SECOND EDITION
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- Media Planning and Buying
- TYBAMMC -- SEMESTER - VI Author: Prajakta B. Pereira Bhagyashri Dhongade Kamdar THIRD REVISED EDITION 2024
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- ₹170.00
- Media Studies
- SYBAMMC -- SEMESTER - III Author: Meera Suryanarayanan SECOND REVISED EDITION 2022
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- ₹150.00
- Media, Gender and Culture (OLD SYLLABUS)
- FYBAMMC -- SEMESTER - II Author: Yatindra Ingle THIRD EDITION
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- ₹140.00
- Mobile Journalism and New Media
- TYBAMMC -- SEMESTER - V (Journalism Group) Author: Yatindra Ingle
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- ₹210.00
- Motion Graphics and Visual Effects – I
- SYBAMMC -- SEMESTER - III Author: Vikas Shirode Shweta Shirode SECOND REVISED EDITION 2022
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- ₹200.00
- Motion Graphics and Visual Effects – II
- SYBAMMC -- SEMESTER - IV Author: Vikas Shirode Shweta Shirode FIRST EDITION 2022
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- ₹130.00
- News Media Management
- TYBAMMC -- SEMESTER - V (Journalism Group) Author: Yogesh Dhanjani
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- ₹125.00
- Quantitative Techniques (As per NEP 2020)
- OPEN ELECTIVE - SEMESTER - I Author: A. P. Kumtha Ajay R. Gupta FIRST EDITION 2024
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- ₹170.00
- Radio Production Program – I
- SYBAMMC -- SEMESTER - III Author: Yatindra Ingle SECOND REVISED EDITION 2022
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- ₹120.00
- Radio Program Production – II
- SYBAMMC -- SEMESTER - IV Author: Yatindra Ingle FIRST EDITION
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- ₹240.00
- Reporting
- TYBAMMC -- SEMESTER - V (Journalism Group) Author: Troy Ribeiro
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- ₹140.00
- Retailing and Merchandising
- TYBAMMC — SEMESTER – VI (Advertising Group) Author: Parveen Nagpal Prerna Sharma Sheetal Aditya FIRST EDITION…
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- ₹150.00
- Rural Marketing and Advertising
- TYBAMMC — SEMESTER – VI (Advertising Group) Author: Priyadarrsini Poddar FIRST EDITION 2023
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- ₹160.00
- Social Media Marketing
- TYBAMMC -- SEMESTER - V (Advertising Group) Author: Yatindra Ingle THIRD REVISED EDITION
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- Television Program Production
- TYBAMMC -- SEMESTER - VI Author: Yatindra Ingle FIRST EDITION 2022
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- ₹150.00
- Theatre and Mass Communication – I
- SYBAMMC -- SEMESTER - III Author: Aasita Bali FIRST EDITION 2023
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- ₹180.00
- Visual Communication (OLD SYLLABUS)
- FYBAMMC -- SEMESTER - I Author: Meera Suryanarayanan FOURTH REVISED EDITION 2022
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- ₹175.00
- Writing and Editing for Media
- SYBAMMC -- SEMESTER - IV Author: Meera Suryanarayanan SECOND EDITION 2022
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- ₹110.00
- Writing and Editing Skills
- TYBAMMC -- SEMESTER - V (Journalism Group) Author: Meera Suryanarayanan
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